Ordering Chinese takeout isn’t anything new, but PF Chang’s is putting its own spin on it.
The chain opened PF Chang’s To Go in Chicago, its first-ever location that’s focused exclusively on ordering out.
At 2,000 square feet, the new space is a fraction of the size of one of its regular restaurants and features a slimmed-down menu that also retains PF Chang’s most popular items, including the lettuce wraps and location-specific lunch deals.
The interior resembles a full-sized restaurant with “bold murals and powerful warrior horse,” according to a press release. It also has a grab-and-go fridge with sushi and drinks. PF Chang’s is also highlighting its catering business, another growing part of a restaurant’s portfolio, with a special menu at the takeout location.
The concept fulfills two goals for PF Chang’s: Expanding into metropolitan areas where it doesn’t have a presence and tapping into the growth of online ordering through apps like DoorDash, Postmates and GrubHub (GRUB). Some of its restaurants already offer delivery and curbside pick-up options.
The smaller space also lets PF Chang’s build in areas where real estate prices are expensive, an idea that Starbucks (SBUX) and IHOP are also experimenting with. PF Chang’s said in the release that since 25% of people are located near a restaurant, the new location type will allow them to “reach more guests nationwide.”
PF Chang’s said it plans to open the new takeout-only locations soon in New York, Houston and Washington.
Barbecue Pitmaster International Consultant.
I am an Italian chef turned Texas BBQ expert. My journey started at Franklin BBQ in Austin, TX where I ate my first ever brisket. This experience would later change my whole life and cooking style.
I began cooking barbecue at Kerlin BBQ, where Pitmaster Bill Kerlin (nominated for Best BBQ in the U.S.) taught me everything I needed to know about smoking meats. After intense two years living in a trailer next to a pit, I began collaborations in Italy and the U.S. with different barbecue venues.
Later on, while working at LORO Asian Smokehouse in Austin, I met Aaron Franklin, experience which led me to be hired as a Cutter and Pitmaster at Franklin BBQ.
In early 2019, I was elected #1 Pitmaster at Brisket King NYC™ annual event.